With so many competitors out there, how do you stand out amongst business owners in your field? How about writing a business book? At the very least, having a book you can hand to a potential client puts you ahead of those who haven’t published. Also consider that the book you write is your personal touch on your area of expertise. It’s your glorified business card, and it tells customers why they should do business with you above the rest.
Establish Yourself as an Expert in Your Field
There are many people out there touting their wares, but not everyone is a true expert in their field. Nor are they selling quality products and services. With a book in hand, you have proof of your business acumen. Your knowledge is out there for all to read, establishing you as a legitimate authority in your field.
Writing a book is difficult and time consuming. It shows your dedication to completing projects and a commitment to your business. When you share real-world experience, it establishes customer confidence. People will trust you!
Stand Out Amongst Your Competitors
A book is your unique and personal touch on your area of expertise. As people read, they will find it easier to relate to you. Standing out means you get in front of the right people, whether they are potential clients or investors.
Most people do their homework when searching for needed products or professional services. It’s worth their time because their hard-earned money is at stake, and they want to choose right the first time. With less than 5% of business owners having written a book, publishing is one way to build credibility so that you end up at the top of customers’ trusted business list.
Generate Leads and Win New Clients
When someone has a question and is looking for answers, where is one place they go? A bookstore! So, when people search for an expert, they’ll find you there as well. A book provides potential clients with reasons to work with you. As additional questions come to mind, readers know you will have the answers and will later be more likely to contact you.
Word of mouth is still the best way to market books. People will talk about what they read in your book, emphasizing the value they gained from your abilities. Besides the reader being next in line to work with you, their family and friends will want your products and services too.
And your book sits on a shelf, be it wooden in a living room or on a portable device. Having it around reminds readers of you and your expertise. When they need you, they will call.
Reuse Content for Marketing and Speaking Engagements
The content in a book about your area of expertise is reusable in your blog and on social media platforms. And when you share content from your book, you entice readers to learn more from you. This is also a great way to promote not only your book but your products and services as well.
With a book in hand, you’ll rise to the top of the most-wanted list for speaking engagements. Attending conferences, television appearances, podcasts, and more puts you in a position to expand your client base.
Expand and Improve Your Business
When you write your book, you’ll encounter areas of your business to improve. Identifying insufficiencies will drive your goals and objectives, ultimately improving your business.
Researching content for your book will further develop your skills. As your knowledge base expands, you’ll exude a higher level of confidence when discussing your products and services. Once you’re established as an expert in your field, you can raise your rates because you’ve shown potential clients you are worth the money.
Book sales are also passive income, and what business doesn’t want to make more money.
A book is a timeless investment in your business and yourself. It establishes you as an expert in your field, helping you gain respect and stand out amongst competitors. Showcasing your knowledge in a book resonates with readers who will line up to work with you. Publishing a book opens endless possibilities, so why wouldn’t you consider starting your business book today?